Google Search on a Smartphone
Having an online presence is essential for every business no matter what type of product or service is being offered to their clientele. The local businessman may argue that reaching a global audience with their contracting business is neither relative nor necessary. While this may be true on one hand, the local business can benefit from having contact information and the basics about the services they offer online where they can be found. On a personal level, where did you look first the last time you needed home remodeling services, carpet cleaning or simply wanted to call out for a pizza? Chances are you looked up these desired services via the internet using a search engine; or you pulled out the handy Smartphone to find a contractor or business near your home.
Does every business need to use SEO strategies?
Every single business can benefit from having online sites as well as on a mobile platform. The question then remains whether or not SEO is useful for every type of business. For the new business, or the small businessperson, SEO discussions can be way too technical to make sense with a lot of jargon about analyzing search engine results and HTML. However, the practical side of SEO can mean that even the smallest, local business can benefit from larger amounts of search traffic as well as increased potential customers. Every business, including the small business, can benefit from on-site SEO. It will require discipline, repetition, time management, and some general know-how about SEO best practices. There are 4 basic concepts which can help establish any business site online.
Identify Your Target Audience and Consumer Demand
SEO is very beneficial for helping to increase traffic to a website which in turn can increase revenue. But SEO alone does not create demand. This leaves the research to the business owner or the SEO specialist in Boston in order to see what types of similar products or services are being sought through online sources. Finding the right keywords for an SEO campaign can help a new business rank until some real results come in. When choosing a keyword, choose one that has no more than 300 searches per month. Also pick a keyword that gives the business an opportunity to share something valuable with their audience. You want the visitor to stay on the site once they get there.
Create Good Content
A small business owner is typically very knowledgeable of their field basically due to their vast personal experience. But knowledge alone is not powerful if it is not shared through great content. Remember that content can be presented in many forms such as blogs, videos, podcasts, infographics, webinars, white papers, discussions and articles. All of these can be targeted toward what the users are looking for. No matter which form content takes, it must be compelling and engaging to the audience. It is also important to consider the web design so that the site’s pages are aesthetically appealing and are complementary of the content.
Track and Promote
Every web marketing effort should be measurable. It’s important to see how new pages perform in the SERPs. In cases where a low competition keyword was chosen it’s not unusual for a page with new content to jump to the first page. If this occurs, wait about 2 weeks and repeat it all again. If the site is not ranking at least on page 1, you will also want to look into applying off-site SEO strategies such as link building, social media, guest blogging, or content marketing. Tracking and promotion will need to be continued until the ranking on page 1 is achieved but this should never replace on-site SEO strategies.
